This is a test post. Desktop OSes aren’t optimized for concentration.

Has the difference between software for creating and software aboutcreating ever been more obvious? An aside: watching these iPad demos, can there be any doubt that people who said the iPad is just for consuming, not creating are suffering from shrinkwrap Stockholm syndrome?

So how will companies in the “now with more features!” business respond to Apple’s new model for simple, useful, and usable software? Spoiler Alert: they’ll ignore it and ride their market inertia gravy train straight to hell.

Further reading:

• “Desktop OSes aren’t optimized for concentration.” —Craigmod’s blog.
• iPad and the Brain by Dave Troy.
• UX Hero posts: Computers vs. Creativity, iPhone Apps: why closed is better, and Serendipity makes software fun.